Fill out your data to get our latest news and publications








    The Colombian warmth arrived at the Olympic and Paralympic Games in Tokyo

    Japan will not only discover the strength and unique charisma of Colombian athletes, they will also enjoy experiences that will bring them closer to the most welcoming place on Earth.

    Sports unite humanity in a single language: soccer, cycling, swimming or tennis manage to become a universal language that connects countries, even distant and opposing ones, around the competition, the triumph or the emotion of winning a medal. And there is nothing like the magnificence of the Olympic Games, which focus the world’s attention especially because they are held in Japan, a country full of symbolism and beauty.

    Behind the sporting experience of the Tokyo 2020 Olympic Games that will make the 206 participating countries vibrate, there is also the possibility of getting to know the places where those athletes who leave everything in the competitions to fill their nations with pride come from. And in that, for sure, Colombia will give something to talk about.

    Colombia, the most welcoming place on Earth, as its Country Brand manifesto is known, arrived in Japan with 71 Olympians and 69 Paralympians who have trained for years in the Andean mountains full of biodiversity, in the midst of immense coffee plantations where the world’s softest bean is harvested, or on the shores of the Caribbean Sea.

    In Japan, Colombian athletes have also been welcomed by different host cities, with which activities have been carried out to bring the regions of both countries closer together. Currently, the cities of Kazo and Chichibu in Saitama and Kitakyushu in Kyushu are hosting athletes from different disciplines. The city of Kazo prepared organic vegetables and specially fed pork so that the Colombian athletes could enjoy the food of this region. In appreciation, Colombia delivered organic bananas donated by the Daabon Organic company.

     

    Colombian Base Camps

    Under the format of Base Camps: Colombia’s aim is for residents in Japan to experience the South American country through its products. For this purpose, three establishments specialized in selling 100% Colombian products will open their doors to show the best of the country.

    Lohas Beans, is a store near the new Olympic Stadium and there you can enjoy coffee from the Magdalena region accompanied by banana chips from Urabá and Juan Valdez coffee in different presentations. Chocolate Bank by Maison Cacao, located in Kamakura, will be a strategic point of the Colombian experience in which there will be a special menu with avocado hass and ‘cacao fino de aroma’. Also, Cacao Hunters, located in the emblematic Tokyo train station, will offer chocolates from different regions such as the Sierra Nevada de Santa Marta (near the Caribbean Sea) and Tumaco, a region in the southwest of the country. These establishments will be adorned with Colombian handicrafts and preserved flowers.

    Through a stamp rally in which participants will contest by collecting stamps that they will get in these stores, the aim is to spark curiosity about Colombian athletes and products. The participants who collect the most stamps will be able to obtain Colombian souvenirs at the Colombian Embassy and participate in a raffle for four trips to Colombia via American Airlines.

    “We want each spectator to enjoy in the three Base-Camps the most similar experience of the Colombian culture. The 140 athletes representing us in Tokyo are a reflection of the constant work, dedication, passion and talent that we Colombians have. We want to showcase our athletes, their disciplines and their achievements, which are proof of the passion and tenacity of the Colombian people and, through them, we also want them to know about the touristic sites and export products that we have not only for Japan, but for the whole world”, says Flavia Santoro, president of ProColombia, the state agency that promotes tourism, investment, exports and the country brand.

    Colombia is a country in transformation and the world has acknowledged this. Eight countries in 2019 made positive changes in their travel warnings towards Colombia. The United States, France, Canada, United Kingdom, Italy, Israel, South Korea and Japan are the markets that have seen improvements in the country’s safety situation.

    The Olympic games begins and will be joined by great Colombian athletes such as bmx queen Mariana Pajón, athlete Anthony Zambrano, boxer Céiber Ávila, and tennis player María Camila Osorio. The legacy they will leave will not only be due to their talent: they are the best ambassadors of the most welcoming place on Earth.

     

    You may also enjoy:

    On the radar: Colombia’s newest sporting heroes

    Colombian athletes represent the best of the country

    Colombia, cradle of great athletes 

    Our Allies

    Rate this post
    Artículos recomendados

    Expedición Monte Vinson: Mensaje de Nelson Cardona

    Verónica Durán, periodista colombiana que actualmente es Presidenta de la Asociación Fusionarte, nos cuenta cómo se realizó el proyecto “100...
    Featured Video Play Icon

    Falcao: Yo soy parte de la Respuesta

    La marca Colombia estuvo con Radamel Falcao García en la ciudad deportiva del Club Atlético de Madrid, haciéndole entrega de...
    velodromo

    Colombia, cradle of great athletes

    Colombia has witnessed the birth and growth of sports legends and has shared with them the best things the country...

    A Tour of Gabriel García Márquez’s Favorite Places in Colombia

    It’s over fifty years since Nobel laureate Gabriel García Márquez’s most famous work, One Hundred Years of Solitude, was published...

    Team Colombia pedals its way through Giro d’ Italia

    The 96th edition of Giro d’Italia features the return of a Colombian team, one that seeks history in one of...
    seleccion colombia, futbol, pide, rené, colombia-soccer

    10 soccer players who are legends in the history of Colombia

    The country has produced heroes throughout the history of Colombian soccer. Among Colombia’s soccer legends are players such as Carlos...
    Colombians who found ways to be more eco friendly - Colombia Coffee Cultural Landscape | Colombia Country Brand

    Learn how to be eco friendly from these Colombians on World Environment Day

    Find the inspiration you need on World Environment Day from Colombians dedicated to environmental conservation and eco friendly projects.
    El piedra, a Colombian film industry gem |Colombia Country Brand

    The Colombian film industry each time closer to the Oscars

    The Colombian film industry has been changing over the past 16 years thanks to the creation of laws which main...
    luis caballero holguin, artist, drawing, painting, erotic, exhibition, paris, bogota, cachaco, luis angel arango

    Luis Caballero Holguin: The naked truth behind his evocative art

    “Twenty years without Caballero” is now at the Luis Angel Arango Library. Entrance is free.
    Featured Video Play Icon

    SUMMIT, the colombian team in the AR World Championship 2014

    SUMMIT Adventure Team is representing Colombia in the Adventure Racing (AR) World Series 2014. Composed of Esteban Gómez, Pedro Jaramillo, Carlos...